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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds…
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
MARTECH SERIES: TechBytes with Rob Jayson, EVP,…
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist…
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Press Release

USIM Brings On New Client VISIT PHILADELPHIA, Greater Philadelphia's Leisure Tourism Marketing Agency
USIM Brings On New Client VISIT PHILADELPHIA,…
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region…
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USIM Selected by Fast-Growing Cafe Rio Mexican Grill to Strategically Help Brand Create Awareness of New Menu Offerings
USIM Selected by Fast-Growing Cafe Rio Mexican…
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in…
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Opry Entertainment Group: USIM Named Agency of Record
Opry Entertainment Group: USIM Named Agency of…
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality…
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Sambazon: USIM Named Media Agency of Record
Sambazon: USIM Named Media Agency of Record…
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for…
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Lucy Pet: USIM Named Media Agency of Record
Lucy Pet: USIM Named Media Agency of…
USIM has been selected as the media agency for Lucy Pet, a brand that is making a difference in the…
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Whitepaper

How to Measure Foot Traffic?
How to Measure Foot Traffic?…
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…
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Google Ads Match  Type Updates Feb 2021
Google Ads Match Type Updates Feb 2021…
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
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What is Affiliate Marketing?
What is Affiliate Marketing?…
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
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Apple’s IOS 14: Updates to Web Event Tracking
Apple’s IOS 14: Updates to Web Event…
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools…
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What is Programmatic Media?
What is Programmatic Media?…
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted…
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