Buying is in Alicia’s blood. She is one of the savviest broadcast buyers in the industry, with negotiating skills that have saved her clients tens of millions of dollars. A 40-plus year media veteran, Alicia rose from Assistant Buyer to Group Broadcast Buying Director at Western International Media and later Executive Vice President of the company’s Initiative Partner division. There, she oversaw more than 100 accounts in the Western United States.
Alicia has received the American Women in Radio & Television’s Excellence in Advertising Management Genii award, the Radio Ambassador Award, and Outstanding Achievement in Radio Award, and has been recognized for her outstanding contributions to Southern California Special Olympics.
When she’s not working, Alicia loves to hike, explore, and entertain. She is a proud “Nana” to Alexandra Grace, born in Okinawa, Japan, where her son and his wife are stationed.